your opinion matters.
Almost every day, companies organise market research to align their products better with you, the consumer.
They therefore want to check why you do or do not buy a specific product, or why you will choose the lowest price for certain products, whereas another product might cost a bit more.
Our research projects cover various topics, such as coffee, biscuits, cars, desserts, financial institutions, beer or wine, … You name it!
You sometimes get to see a commercial in preview and all you have to do is give your honest opinion about it, but it is also possible that you get to take a new product home to try, test and assess it. Now, how great is that?
Based on your feedback, a company or manufacturer can adapt their product or service to ensure that it connects better with the needs and demands of you as a consumer.
And that is why your opinion matters!